EM Coach

EM Coach is a digital marketing platform that helps businesses automate campaigns, track web analytics, and optimize marketing strategies through data-driven insights.

Project Description
I developed EM Coach using VueJS to provide a fast, reactive interface for businesses to manage marketing workflows efficiently. The platform integrates seamlessly with marketing tools like Mailchimp, Zapier, Google Ads, Facebook Pixel, and Twitter Ads, enabling automation of campaigns, real-time analytics, and comprehensive performance tracking. EM Coach empowers businesses to streamline their marketing processes, track conversions, and enhance ROI.

Technologies Used

• VueJS – Interactive and dynamic user interface development

• Mailchimp – Email marketing automation

• Zapier – Workflow automation between apps and services

• Google Ads, Facebook Pixel, Twitter Ads – Ad campaign management and performance tracking

• Google Analytics 4 & Google Tag Manager – Web analytics for user behavior and conversion tracking

• Responsive Design – Optimized for mobile, tablet, and desktop devices

Key Features

• Marketing Automation – Automate email campaigns, follow-ups, and workflows

• Web Analytics – Track user behavior, conversions, and campaign performance

• Ad Campaign Management – Create, monitor, and optimize ads from one platform

• Lead Generation Tools – Capture and sync leads with automated workflows

• Custom Reporting Dashboards – Generate insights on ad spend, clicks, conversions, and ROI

• Retargeting Features – Re-engage users through Facebook Pixel and Twitter Pixel

• Zapier Workflow Integration – Sync data across apps to streamline operations

• User-Friendly Interface – Easy setup and management of campaigns and analytics

• SEO Optimized – Ensure visibility on search engines for organic traffic

• Social Media Integration – Monitor engagement and performance across platforms

• Customizable Email Templates – Create branded campaigns with drag-and-drop editor

• Conversion Tracking – Track key actions such as sign-ups and purchases

Result
EM Coach enables businesses to automate marketing processes, optimize campaigns, and analyze performance efficiently. The platform helps teams track conversions, improve ROI, and manage all marketing operations from a single, user-friendly dashboard.